DIFFERENCE: MOBILE HAS A CONTEXT ON ITS OWN
It’s personal, it’s smaller, it travels with the user, it’s accessible at all times and requires different ergonomic features. A user’s interaction with a mobile device is genuine and has its own specific behavioral moves. And it’s competitive. With the rising competition, a design that addresses user needs becomes even more important.
At tmob, any project begins with a 360 degree user research to understand the customer journey as a whole. Among the numerous touch points customers encounter every day, mobile is only one of the platforms your brand can connect with them. To create a continuous experience across all platforms, an in depth research and vision is the key ingredient our design team puts in.
Mobile devices are the single most personal thing any of us owns these days and we approach this with our highest sensitivity. We believe our strength comes from the collaborated and iterative workflow between our design and development teams, as this speeds up the time to market of a mobile application to a great extent. What is more, the in house project approach enables us to develop more optimized mobile apps.
We start with extensive benchmarking, trend analysis and user workshops for better understanding business needs and create an accurate roadmap for the research and design process.
We go through the user journey using various methods to gather deep insights and understand the customer behavior path in mobile context to create guidelines and ensure a seamless experience.
We combine the skills of our talented designer and developer teams to investigate and optimize the solution we provide with a user-centric approach and latest trends in design and technology. We believe the collaborative work of UX and UI teams is our core strength.