Paycell by Turkcell

New generation mobile wallet reached more than 8M users with
50% increase in revenue potential.

CLIENT

Services & Products

MFS Platform, Fintech Solutions, Digital Product Design

Date Created

2017
March

CLIENT

Turkcell

GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Since then, it has continuously increased the variety of its services based on mobile voice and data communication, as well as on its quality levels, and as a result, its number of subscribers.

As of 2015, Turkcell’s target has been to become an integrated communication and technology services player in the region, operating a converged mobile and fixed network platform and offering a wide range of innovative products and services. Turkcell believes that it is important to offer our consumer and corporate customers the full range of our mobile, fixed and broadband services to meet their expectations.

WHAT WE SOLVED

The Challenge

Turkcell wanted to create a new mobile financial service in order to be one step ahead of its competitors. They wanted us to create a new system that includes all the innovative functionalities that exist in other mobile payment solutions but also to add new features that simplify its partners’ daily life and business integrating our mobile wallet platform. To sum up their objective was to create a new mobile payment platform to revolutionize the payment perception of all its partners and clients.

KEY FEATURES

Our Solutions

Direct Carrier Billing

Users are also able to carry out transactions with DCB (Direct Carrier Billing) and credit cards.

Payment Options

Users are able to decide on the installment plans of the payment.

Credit Cards

Users can add their credit cards manually or scan with their smartphone’s camera.

Merchant Integration

Merchants are able to integrate the new SDK to their applications, mobile or desktop website and receive the payments of their customers.

Security

Users are able to log in with OTP, card and Pin verification and 3D Secure verified payment.

OUTCOME

The Result

Paycell Mobile Wallet brought a new revenue stream for Turkcell. After the launch of Paycell, about 1.5 million credit card users signed up while 8 million Turkcell customers have started using Paycell as a payment method. With Paycell, they won the Most Successful Mobile Application Award by Turkcell Partner Program. As there are still 30 million potential Turkcell users to use Paycell, they are expecting at least 50% increase in revenue by 2023.