Mobile technology is booming. Delivering seamless mobile experiences is an art every e-commerce business has to master. It’s a matter of survival. Let’s say you’re heading in that direction. What’s next?
E-business owners and executives are exploring smart ways of going mobile to deliver better mobile shopping experiences. Amongst their alternatives, two mobile app development methods stand out in the market: Native and Hybrid.
First, let’s get a grasp of the essential differences between native and hybrid apps.
Hybrid apps seem like the shortcut to get a mobile presence, fast and cheap. Also, developing hybrid apps are becoming much easier with the evolution of mobile development tools.
Native apps, on the other side, use local resources of your device to ensure high performance and stability on a rock-solid infrastructure, perfectly tailored for specific devices and operating systems.
Let’s break it down!
It’s essential to focus on what your users are experiencing when faced with native and hybrid apps to unlock your true mobile potential, so I’ll start painting the picture from the customer side.
A hybrid app is a web-based app which fits in the native model on the surface. As users, we go to the application stores and download apps we want, not knowing whether they are hybrid or native. Here, I’ll compare both mobile development methods to clarify the big picture. Hybrid apps are web-based apps, meaning that they load most of the data while the user is navigating on the app. On the other side, native apps download most of the content, data and graphics when the user first installs the app, so they are readily available. This difference between native and hybrid development creates an essential speed and responsiveness issue at the core. Let’s boil it down to the essence and say a native app is faster and more consistent by its very nature.
Above all other things to point out, I’d like to put more emphasis on the user’s point of view on mobile apps. You need to understand one thing by heart. You only have one or maybe two shots to keep our well-deserved rightful position on our customers’ beloved mobile devices, so delivering poor experiences is something you just can’t afford.
If we’re talking about customization options, both hybrids and natives are quite flexible. However, there are some advantages of mobile devices, which hybrids can’t enjoy. Native apps enable developers to implement features that are 100% compatible with the device hardware. Users can benefit from more features with hassle-free experiences such as quick payment with QR codes and biometric security.
Just a quick hint. Don’t overlook the aesthetic aspects of your app while trying to provide the best performance. You have to offer your customers something that they’ll enjoy playing around with to build brand loyalty. Basically, user satisfaction requires more than speed and consistency. It’s essential to deliver an app equipped with high-quality visuals, which you can ensure by going native.
Security becomes a hot topic especially when it comes to apps that deal with personal data such as address information, financial data, or credit card numbers. To develop high standard authentication systems or just aid security then going native is your best bet.
You also need to consider your app’s infrastructure safety as well. Hybrid apps are more fragile structures due to their coding surface. In order to make sure that your app is completely closed to any sort of outside attack, you need to go for native mobile development because during the development process you can tailor and implement inbuilt security protocols to conduct transactions.
What are your thoughts? Feel free to share your comments below.