Why A More Complex App?

19 December 2019
3 min read

In the modern world, it’s important for businesses to go mobile. This has become increasingly important in a strongly customer-centric sector like chain markets or airline companies, and having a basic, simplistic app is no longer enough. Any business without a strong mobile solution is likely to be left behind by the competition, as the surge in mobile devices being used to access services continues apace. Companies must strive to deliver the best, most efficient mobile experience for their customers.

What is meant by a complex app?

A complex app is not a mobile site, and it also is not a web app (which is essentially a mobile site in disguise). You need a standalone, native app – a program users will download and install on a mobile device, which is full of powerful features that drive excellent user experience. A complex app remains on the user’s smartphone or mobile device, and although it does require a data connection to function, it is not tied to a website or browser to function.

In the case of a chain market, the mobile application features that will be helpful include the ability to create shopping lists, promotions for new or sale items, and seamless payment methods for a smooth checkout. Similarly, an airline company needs to include features for choosing bookings, checking-in, allocating and upgrading seats, making payments and getting weather updates for destinations. As you can see, a more complex app means companies can deliver a greater range of features for customers, who will thus get a better experience and feel more inclined to become loyal customers.

Making the right choices

With a well-built, highly functional app packed with helpful features, companies in all B2C sectors could see sales increase dramatically. But there are many apps out there that are slow, clunky and really quite basic. These types of applications could actually be harmful to a business, as they could give an impression of poor customer service and a lack of attention for customers. This is why it’s important to make the right decisions when choosing the type of app you will have built. Here are the most important things to consider:
Convenience: Customers love to have all the information they need right at their fingertips. A good mobile app delivers this, as long as everything is cleverly organised and coded.
User-friendliness: A quality app will make navigation quick and easy, enhancing the customer experience and making you seem more professional and customer-focused.
Self-service: Customers enjoy being able to get everything done without having to go anywhere and deal with anyone. A good mobile app will store the user’s details, so they can make their orders and arrangements with just a few taps.
Updates: A mobile app enables you to communicate with customers more frequently. This helps you with marketing, but it also helps the customer get the most up-to-date information available.

The benefits of delivering a more complex, quality mobile app are numerous. From increasing sales to boosting customer loyalty, the rewards are there for you to reap. But it’s important you get it right, which means wise choices and a comprehensive understanding of your customers. Put the work in, and you could create a powerful tool that elevates your business to new levels.

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