Jolly Tour mobile app is an end product of comprehensive and collaborative work of research, design and development teams to deliver inspiration, precise recommendations and reliable information to customers with a clear, high-toned user interface.
We organized workshops to understand stakeholder needs as well as the short and long term business objectives in order to create the mobile strategy and user research plan.
We ran in-depth interviews with 12 users to map out their travel planning and online purchase experiences.
We gathered valuable insights into their motivations while travel planning, how they describe a good experience and how we can provide a great mobile journey.
We ran tests on competitor mobile apps, investigated and compared usability issues and created extensive guidelines for the user experience and usability framework we envisioned for Jolly Tour’s new app.
We observed offline customer experiences by visiting several Jolly Tour agencies and interviewed sales representatives to better understand the expectations of Jolly Tour customers.