The new trend in mobile app development — Platforms

Recently we’ve held a webinar on the Mobile Shift in the E-commerce Space with IBM’s Mobile Expert, Michael King. We’ve shared some tips and tricks to empower e-commerce businesses further in the m-commerce space. In this post, I would like to highlight some of these.

As you know by heart, the e-commerce market is crowded and the competition is fierce. Good news is that we’re on the cusp of the mobile first era, arming us with yet another powerful channel to connect with our customers.

By the end of 2016, m-commerce is expected to be accounted for 38% of the global e-commerce market. This is huge, right? So, why are e-commerce businesses hesitant to get a delicious slice from the sweet and multi-layered m-commerce cake?

First of all, mobile apps are living projects, requiring continuous effort, improvement and investment on the way which makes e-commerce business owners and executives unclear about the ROI of acquiring an app. The long and the short of it is, app development is just the first step into the mobile world of opportunities.

As technology evolves and the mobile atmosphere changes rapidly, keeping up with the latest advancements in versions, devices, and operating systems can become the real challenge here — but all challenges can become quickly turn into opportunities.

Smart e-business owners and executives have already started to adopt the faster, cheaper and better way to build and maintain mobile apps today; mobile app development platforms, providing a robust framework and rich tools to help businesses manage their mobile ecosystem.

There’s a trend towards adopting mobile development platforms to capture shopper demand without investing heavily and establishing a qualified team of business analyst, UX/UI designers, developers and testers.

Mobile app building platforms promise:

– Ease of development

– Consistent and high performance

– Continuous improvement

– Easy maintenance

– Higher ROI in the long run

Delivering seamless and satisfying mobile experiences is the only way to keep your well-deserved spot on your customer’s homescreen for good. Mobile development platforms maximize your ROI, accelerate your time-to-market and ensure that your apps evolve continually throughout their life cycle.

You can check out the full webinar deck below to find out more about current trends in the m-commerce era, advantages of adopting mobile development platforms and our premium mobility solution MAGMA, helping e-businesses build robust and native mobile apps, fully functional on iOS and Android phones and tablets.

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