User research enables us to determine the problems of the product and the needs of your
users, so we can empathise with the users.
What is UX Research?
To answer the question of how the user interacts with the end product, we make use of disciplines such as psychology and sociology while doing research. This allows us to get to know and understand the user better. By using UX research techniques suitable for your project, we determine the needs of the target audience.
Before solving a problem, we need to know what it really is. UX research brings out the basics of how we can solve these problems and helps us stay focused on the experience. In short, UX research guides all design decisions to be made afterwards.
Why is UX research important?
UX research is a crucial part of the design process because it helps designers make informed decisions. It can take place at any time during the design and development phases. User research also helps designers to identify what the user needs from the product or service, and tailor the final design accordingly.
What to expect from UX research?
Understanding users and their needs
Creating a roadmap for the product
Sharing the outputs in discussion sessions
What comes after?
User research uncovers insights that fuel better experiences. The insights we gain as a result of the research are unique for each product and are shaped accordingly. As a diverse team excelling in various design fields, we take advantage of the outcomes of the research to bring out the most seamless UX design.