What is UX Research?
To answer the question of how the user interacts with the end product, we make use of disciplines such as psychology and sociology while doing research. This allows us to get to know and understand the user better. By using UX research techniques suitable for your project, we determine the needs of the target audience.
Before solving a problem, we need to know what it really is. UX research brings out the basics of how we can solve these problems and helps us stay focused on the experience. In short, UX research guides all design decisions to be made afterwards.
Why is UX research important?
UX research is a crucial part of the design process because it helps designers make informed decisions. It can take place at any time during the design and development phases. User research also helps designers to identify what the user needs from the product or service, and tailor the final design accordingly.
What to expect from UX research?